Clarity of purpose (Pt 1): Commander's Intent

Understanding the 'Commander's Intent' basically means that all activities (whether they be marketing, operational, manufacturing, advertising, etc,) are done within the context of a broader objective.  If your objective is not inextricably linked to supporting the achievement of an uber objective then there is a good chance you have not understood your task.  This will mean that those executing (using your objective as their 'commander's intent) are being set up to fail.